Relode - Our Journey

RELODE – WE LIFT.

From a School Project to an International Gymwear Brand

Every brand has a story. Ours started with three friends, a shared passion for fitness and an idea that would eventually grow into something much bigger.

What began as a school entrepreneurship project in Sweden in 2014 has evolved into RELODE – a gymwear brand built around training, ambition and a community that shares the same passion.

Where It All Began

In the autumn of 2014, three young guys studying business in their second year of high school decided to start a company together as part of a Young Enterprise project.

Having recently discovered their passion for training and nutritional supplements, they identified a simple problem: preparing a protein shake wasn't always as convenient as it should be.

Their solution? A shaker bottle with a built-in compartment for pre-measured powder, designed to make life easier before and after a workout.

What started as an idea quickly became a reality. In February 2015, the founders established a limited company to take their vision further. That spring, their school project won Product Development of the Year in Halland and secured second place in Sweden's national Young Enterprise competition.

But they weren't ready to stop there.

Turning an Idea Into Reality

As their school project came to an end, the founders were determined to turn their concept into a real product.

Developing a custom-designed shaker from scratch was far from easy. Manufacturing plastic moulds required significant investment, and bringing the product to market came with challenges they hadn't anticipated.

With support from a business incubator, external investments and months of hard work, the first RELODE shaker was finally ready to launch.

But the journey didn't go as planned.

Despite countless hours of development and adjustments, the finished product didn't quite live up to expectations. Sales were challenging, and the founders had to continue working other jobs to keep the business going.

Still, they refused to give up on what they had started.

The Turning Point – From Shakers to Gymwear

In the autumn of 2018, RELODE attended its first major fitness trade show in Stockholm.

The plan was to introduce more people to their shakers. But something unexpected happened.

While interest in the shakers was limited, visitors were drawn to something else entirely – a small collection of gymwear the team had brought along.

It was a moment that would change the direction of the brand.

Seeing the response from customers, the founders realised there was an opportunity to create something bigger. Something that combined their passion for fitness with clothing designed for the people who live and breathe training.

In the spring of 2019, RELODE made a defining decision: to shift its focus from shakers to gymwear.

The Launch That Changed Everything

With a new direction and a clear vision, the team began developing the Classic collection.

In April 2019, it was finally time to launch.

Excited, nervous and unsure of what to expect, the founders watched the online store as the collection went live.

What happened next was beyond anything they had imagined.

Orders started pouring in. Within just a few hours, the entire collection was sold out.

Years of challenges, late nights and hard work had led to this moment.

It wasn't just a successful launch. It was the beginning of a new chapter for RELODE.

RELODE Today – Built for the Gym, Driven by the Community

From three friends with an idea to a growing international gymwear brand, RELODE has come a long way since 2014.

Today, RELODE reaches customers in more than 40 countries through its online store, with the brand also represented by major Nordic retailers including Aminopörssi, Nelly, Proteinbolaget and Gymgrossisten.

Our mission is to create high-quality gymwear that brings together performance, comfort and style – clothing that makes you feel confident every time you step into the gym.

With new collections, fresh designs and a constantly evolving range of workout clothes, we continue to push forward.

But one thing has never changed: our passion for training and the community behind it.

Because RELODE has always been about more than just gymwear.

It's about the mindset. The dedication. The progress. And the people who share the journey.

WE LIFT.

ATHLETE CLUB – Join the RELODE Community

Want to be part of something bigger?

Welcome to Athlete Club – our loyalty programme created for the RELODE community.

As a member, you'll enjoy exclusive benefits designed to make every workout and every purchase even more rewarding.

• Early access: Be among the first to shop new collections and product launches.
• Exclusive offers: Unlock special deals and promotions reserved for our members.
• Member competitions: Get access to exclusive competitions and opportunities.
• Earn rewards: Collect points when you shop and redeem them for discounts, free shipping or gymwear.

And the best part? Athlete Club is completely free to join.

Join the community, discover the benefits and become part of the RELODE journey.

YOUR COMMUNITY. YOUR REWARDS. WE LIFT.